Case overview
BIG TABLE with J.C. Gabel is a podcast about books and conversation. It’s an exploration of art and culture by means of interviews with authors across multiple genres, conducted and curated by writer, editor, historian, and publisher J.C. Gabel, with a small cast of talented contributors, former colleagues, and friends.
A co-production between Hat & Beard, Dublab, and Gold-Diggers in Los Angeles, BIG TABLE is dedicated to the interviewing style and enduring memory of Studs Terkel, the Chicago oral historian, actor, activist, TV pioneer, and long-time radio host and author.
Involvement
- Branding & Design System
- Brand Strategy
- Web Design
- Web Development
- Squarespace
Challenge
The podcast lacked a dedicated digital platform, making it difficult to showcase episodes, build a consistent audience experience, and establish a strong online presence aligned with the brand’s cultural authority.
- No centralized platform to showcase podcast episodes
- Limited brand presence and discoverability online
- Fragmented audience experience across channels
- Lack of a structured, visually compelling content hub
Solution
We designed and developed a refined, content-driven website on Squarespace, focused on clarity, accessibility, and storytelling. The structure was built to highlight episodes, improve navigation, and create a seamless listening experience across all devices.
Developed a clear and intuitive site structure for easy navigation
Optimized for a seamless cross-device experience
Crafted a clean, editorial-style digital experience
Established a cohesive platform for long-form storytelling
Outcome
The new platform positioned Big Table Podcast as a credible and immersive media brand, providing a centralized space for content while elevating its digital identity and audience engagement.
Elevated brand perception
Increase in average session duration
Improved user experience and conversion flow
“Working with YungGenius transformed our online presence. They captured the voice and character of Big Table while building a site that feels intuitive and engaging for listeners. The result feels professional, cohesive, and much easier for visitors to explore our conversations and content.”
